Niches We Source In
ArcReach Media runs a private, invite-only creator network across nine core niches and four Tier 1 markets. We don’t publish individual creator profiles on this page on purpose. Handles, analytics, and audience breakdowns are shared with brands after a mutual NDA. That protects our talent and keeps your campaign rates fair on both sides of the deal.
How this page works: pick the niche that matches your product. You’ll see the kind of creator we source in that space, the audience geo mix you can expect, and a realistic CPM range so you can budget before you even book a call. When you’re ready, send a brief and we come back within 48 hours with a matched shortlist of creators from our network.
The Network At A Glance
9
Core niches we actively source for
4
Tier 1 markets: US, UK, Canada, Australia
$10–$50
Typical CPM range depending on niche
48hr
Average time from brief to matched shortlist
Fitness & Performance
Strength training, calisthenics, functional fitness, running, and recovery. Audiences that already spend on gear, gyms, and supplements, so product claims actually land.
Typical creator profile: 100K–400K combined followers across Instagram, YouTube, and TikTok, 3–6% engagement rate, audience skewed 55–75% US with meaningful UK/CA/AU tails.
Typical CPM: $14–$22
Best fit for: supplements, apparel, recovery tech, training apps, smart equipment.
Personal Finance & Investing
Budgeting, credit building, investing basics, side hustles, and small-business finance. Highest intent audiences on the roster — they search for products, not just entertainment.
Typical creator profile: 80K–500K combined, 3.5–6% engagement, 60–75% US/CA audience, Tier 1 purchasing power.
Typical CPM: $30–$50
Best fit for: fintech apps, brokerages, credit cards, business SaaS, tax software, insurance.
Home Services & Trades
HVAC, plumbing, electrical, roofing, landscaping, and contractor lifestyle. Highly specific audiences where a single well-placed creator outperforms a wide generic campaign.
Typical creator profile: 80K–400K combined, 4–7% engagement, 65–75% US, strong UK/CA overflow.
Typical CPM: $16–$28
Best fit for: power tools, trade SaaS, job-management software, equipment brands, trade-school lead gen.
Fatherhood & Family
Dad life, parenting, family travel, and at-home-with-kids content. One of the most trusted buyer audiences online because the content is built on real life, not lifestyle fantasy.
Typical creator profile: 100K–600K combined, 3.5–6% engagement, 60–70% US with sizeable UK/CA share.
Typical CPM: $18–$30
Best fit for: baby gear, family subscription boxes, insurance, household goods, mid-ticket DTC products.
Beauty & Skincare
Skincare routines, makeup tutorials, hair care, and wellness. One of the fastest-converting niches on the network when product claims match creator style.
Typical creator profile: 150K–700K combined, 4–7% engagement, 55–65% US with strong UK/CA/AU reach.
Typical CPM: $18–$28
Best fit for: DTC beauty, clean-beauty, subscription skincare, salon-grade hair, wellness drinks.
Food, Cooking & Nutrition
Home cooking, meal prep, macro-based nutrition, and kitchen gear. Ideal for any brand that wants recipes or usage-in-context content baked into the creative.
Typical creator profile: 150K–600K combined, 4–6% engagement, 60–70% US with CA/UK overflow.
Typical CPM: $16–$24
Best fit for: meal kits, kitchenware, grocery DTC, cookware, specialty ingredients, nutrition subscriptions.
Gaming & Tech
Console and PC gaming, tech reviews, and streaming lifestyle. High-frequency content means lower CPMs with strong repeat-view mechanics baked in.
Typical creator profile: 100K–600K combined across YouTube, TikTok, Twitch, 4–6% engagement, 50–60% US with heavy UK/EU reach.
Typical CPM: $10–$18
Best fit for: peripherals, energy drinks, VPN and SaaS, gaming-adjacent subscriptions.
Supplements & Wellness
Sports nutrition, longevity, sleep optimisation, and daily-health content. Works best when paired with a discount code or landing page for clean performance tracking.
Typical creator profile: 120K–500K combined, 3.5–6% engagement, 60–70% US with UK/AU strength.
Typical CPM: $20–$32
Best fit for: protein brands, pre-workout, greens powders, nootropics, sleep products.
DTC & Lifestyle
General lifestyle, reviews, unboxings, and everyday product content. The catch-all for brands that need trusted retail-style placement across Tier 1 audiences.
Typical creator profile: 150K–700K combined, 4–6% engagement, 55–65% US with UK/CA/AU spread.
Typical CPM: $16–$24
Best fit for: DTC apparel, tech accessories, home goods, subscription products, gifting brands.
How We Vet Before A Creator Ever Touches A Campaign
Audience authenticity
Follower-quality and bot-check analysis on every profile before they’re considered for your brief. No follower padding.
Engagement quality
We measure genuine comment depth and saves, not just likes. Engagement-pod accounts and drop-in-the-bucket reach are rejected.
Geo & demographic fit
We confirm audience split across US, UK, Canada, and Australia so your campaign lands in the countries you actually ship to.
Brand safety
Content-history review, past-partnership check, and signed creator contracts before a single dollar moves.
Why We Keep Profiles Off This Page
Public creator lists get poached, rate-dumped, and DM-spammed within a week of going live. We keep our network private so creators trust us with real rates and real audience data, and so brands aren’t running the same face as every competitor. When you send a brief, you see the matched shortlist. Not before, and not to anyone else.
Ready To See Your Matched Shortlist?
Send us your product, your target market, and your rough budget. Within 48 hours we come back with a shortlist of creators from the network who fit your niche, your geo, and your numbers. Full handles and audience data unlock after a mutual NDA.